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The financial services brand has taken a totally different direction for "Money is changing. Celebrity ambassadors have been replaced with slick animation for a campaign aimed at sparking a conversation first, and pushing the brand second. Visa conducted its own research, initially pulling together a focus group of Millennials internally, before surveying around 2, Millennials and Generation Xers outside of the company.
It found that while 54 per cent are happy to talk openly about their sex lives to one another, only 16 per cent are comfortable telling their friends how much money they make. Asked how this drive hopes to change the world, Reilly said: "I would like to see women feeling comfortable having the conversation about money and truly understanding the gaps that are out there, and that the gaps are closed, that women are being paid equally, that women feel more comfortable asking for a promotion, and they feel as comfortable talking about money as they do their sex life.
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