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Learn more. DOI: Nechumi Yaffe. Melissa Marie McDonald. Eran Halperin. Tamar Saguy. The origin of the tendency for men to value wealth more than women can be explained by both social role theory and evolutionary theory.
We integrate these two perspectives to provide insight into a unique cultural context, the Jewish ultra-Orthodox community in Israel, where social roles are reversed, such that women are the primary breadwinners in the family. Studies 1a and 1b provide support for social role theory's claim that men and women will internalize attitudes toward wealth that are consistent with their gender role in society.
These findings are then integrated with an evolutionary perspective suggesting that men strive to elevate their personal status as a means of attracting mates.
